Therefore that the sector of entertainment and the leisure have grown in such a way currently, since the modern society the search with the intention to alliviate the pressures of the daily one. Galindo (2004) believes that this is the biggest reason of the entertainment to have gained more space in the media, changedding itself into the characteristic greater of the medias of mass. But, what it is evident, it is that although all the conflicts that involve this conceptualization, the word entertainment are related to any activity that has taken the human being to the pleasure. Over all, that they provide a bigger knowledge, new experiences and contact with other cultures and people to them. 2,2 Contextualizao on the sector of entertainment of Is Lus2.2.1 Panorama on the tourism of Is LusSo Luis is a city with well singular characteristics, and although not yet to possess a satisfactory infrastructure to receive a great demand, it presents some attractive sufficiently excellent ones, such as: its natural beauties, its typical gastronomia, its popular manifestations and a inigualvel historic site. One is about a place that has very significant a tourist potential, but that it demands urgent changes, in case that it really desires if to become a great tourist destination. Therefore in accordance with Beni (2001) you are welcome advances to have all these attractive ones, if it cannot offer to a basic infrastructure and services of quality to its visitors. Lage and Milone (2000, p.25), affirm that, the tourist market possesss particular characteristics and must deserve a detailed analysis since the tourism is ' ' the art to attract, to carry and to lodge visitors, in order to satisfy its necessidades.' ' However, as Mendes (COMMISSION MARANHENSE OF FOLKLORE, 2004, p.15), ' ' the cultural legacy that the city also possesss is of so great relevance to reach a solid tourism, as well as more fortifying it in this market each time competitivo' '. .