We leave the 2010 back and we move towards the 2011 and to which this new year provides to us. Something that I leave the 2010 us is an uncertain economic situation and doubtlessly a debilitated Mexican economy. Although the indicators indicate that the economic recovery is on way all company is looking for to reduce costs and of eficientizar their processes most possible to stay profitable and to be able to survive the attacks of the economy. It is now more than ever when the companies and businesses must be more careful with their expenses and to only invest in services that offer a return to them to the positive and measurable investment. It is not time to waste the money, rather it is time to make intelligent decisions and to try to innovate. Novelist insists that this is the case. A way to reduce costs considerably is in the publicity in line, that is to say to intensify the efforts in publicity by Internet and to diminish efforts in conventional publicity. L to publicity by Internet is considerably economic, considerably more is focused than the traditional publicity and is the type of publicity with but growth in Mexico, if to this we added to him that the publicity by Internet in Mexico is becoming more and more the best publicity than a company can realise to promote its products and services, we have the perfect mixture.

Those times to pay to excessive amounts of money by spot in television and panoramic giants course goes to a end, the traditional publicity not only is very expensive but the results are very difficult to measure and this complica to know if the campaign is working or no. However the publicity in Internet offers the possibility of measuring to detail the results of the campaigns of deciding to whom it goes directed the publicity with detail luxury, geography, age, sex, socioeconomic level and much more, apart from which the publicity in line is but economic. If you or your business are looking for forms to reduce costs and of improving prospectacion of clients, she does not look for more and she begins to change in line of traditional publicity towards the publicity, contacts professional consultants so that they advise to him that course to take thus to maximize the potential of the Internet and to eficientizar its cost. In WSI eMarketing Experts we have helped hundreds of companies to use the Internet to reduce costs and of having a return to the measurable investment, also to obtain more clients and to set its record in line. Original author and source of the article..