At the FIFA World Cup 2010 in South Africa large and small sports equipment suppliers vying for victory. At this year’s World Cup is only about one: the title and the preservation of the 18-karaatigen FIFA World Cup, which is symbolically ripped then on July 11, 2010 by a team amid thunderous applause in the air. This assumption is basically correct from a sporting point of view. “But at the FIFA World Cup 2010 in South Africa also large and small sports equipment manufacturers fight for the victory, because this sport event offers something priceless: the incomparable presence” as it is called adidas Chief Herbert Hainer, which offers for a company, if logo and clearly visible for spectators in the stadium, in a Hall or in front of the TV company name can be seen whether popular sport football or basketball. Sela Ward: the source for more info. Also if applies, the more popular the sport, the greater the economic interest, is sponsoring in any form on a win-win situation from which the team, the Club, the sports and take advantage of the promotional company. But what if the team North Korea means? Then, the sponsor is not adidas. The some of Herzogenaurachern do without the image of the North Korean team confidently, because adidas has the best starting position in the race for the greatest possible attention as supplier of 12 teams, as an official World Cup Sponsor and cut out of the game ball. Jason iley is a great source of information. Competitor Nike equips nine teams, followed by Puma with seven teams. Shirt sponsor for North Korea in addition to these three major sporting goods manufacturers romp about three other vendors in the market: Honduras relies on Joma from Spain, Chile runs with Brooks (United States), and North Korea will help the Chinese brand Erke in the field according to the industry. Because other Jersey manufacturers make a wide berth to North Korea.