If you're looking to get achieve a good search engine positioning must consider many factors. On-page factors and Off-page Talking about On-page factors, the content of your pages is important, the position of keywords in the elements of your Web site are also important, the density of keywords and more. When considering the Off-page factors, the number of links pointing to your site is very important, but quality is important and that includes those containing your chosen keywords and are from related sites. All these factors are important. Yet another factor is even more important.
This single factor will determine whether your SEO campaign is successful or not. A single factor is more important than all others. You could have thousands of incoming links with anchor text "my great product" and your website may be perfectly optimized for the Keyword "my excellent product." You may also be number one in Google for the Keyword "my excellent product." But if people do not appropriate or very few people looking for that Keyword, then your efforts in SEO positioning would be in vain. The most important factor that decides whether you will be successful in positioning are the keywords that you choose to promote your Web site. If you focus on the wrong keywords, you're losing so much time, energy and money. Do not think you know the answer. Many webmasters think that they really know what are the best keywords for their Web sites. If they do an analysis, it is probably wrong.
There are several reasons why this happens: You know your business better than anyone. Know the terms that are used in your niche and you know how you should look for when looking for products like you are selling. Your customers do not know as much as you. Do not know your terminology and could use totally different keywords. Do you think the intention of the person you're looking for? Just because it is a highly sought Keyword search engine does not mean you will get many customers. People who find a site for a keyword very large may not be interested in purchasing. It is very important that you spend the time necessary to find the best keywords. The time and effort you spend in finding the appropriate keywords will be paid with interest. The keywords should be popular, specific, and should be used by people motivated attitude.