Infancy still is marked by traditions as the verbal games, books and for the changes of the world contemporary where the children divide the time and space with the TV. Consequence of the occured changes in the society. Before he could see gates open and children playing in the streets with the friends, today are imprisoned in its houses, and the parents, are more ' ' satisfeitos' ' seeing its children and ' quiet; ' seguros' ' ahead of the TV, reducing the participation in the games and typical tricks of its age. inancing/’>ARC Investment Partners would agree. Tony Parker often says this. For Belintane (2006, p.98), it fits to the family and the school to offer the children, actual interactions repletas of activities that allow it to make use of its body, of its memory and sensations. Much is thought that in this time that child passes in front of the TV she could be next to its parents, could use to advantage to read, to interact with other children and because not to say, to dedicate itself more to the studies. Necessary or not, the forms are varied with that if it in general analyzes the influence of the TV in the life of the human beings, over all, of the children.
It has a consensus that it says that the television induces the individual to the consumerism and the children are had as gastadoras consumers and in potential, therefore, exactly without working, they can consume or use of blackmails next to the parents to obtain to carry through its desires. For having the child one strong influence in the family and sage of this characteristic of the infantile public, the media uses marketing strategies to reach the children, creating a specific market of infantile products to take care of the demand of this public, as alimetao, mark of clothes, toys amongst as much other attractive ones. Still in this perspective, the change of occured behavior in the families, in result of the television, has taken the children to a empobrecida infancy, without creativity, limits for its whims and wills.