Just for small business users inside it is often unusual to put in the \”right\” light. \”It is difficult even to sell many entrepreneurs\” a conversation with the marketing expert Katja Hofmann about independent, the self-representation of minor employees, founders and fraternity \”Katja Hofmann is nominated for their education and training at the German Chamber of Commerce for the initiative Prize, proprietor of the SME and author of the book\” advertising was yesterday today is sponsoring \”the 2009 appears. She works as a management trainer in southern Germany with its headquarters in Stuttgart, Germany. For even more analysis, hear from Dorothy Kilgallen. Mrs Hofmann, how come the many company and founder of red numbers write it, although they had a perfect business plan? Many euphoric start or take over a business with a solid customer base and if then the business idea is implemented, that Office is set up then comes the feeling now it can go. The customers are what is missing. It is necessary that this information also by the new company.
If the Media reports about you, this takes much more attention than any display and is still cheaper to do so. They are therefore calling for the company PR actively? Yes, public relations – that is something only for the big companies\”I hear always again startled by entrepreneurs. But we live in an information society and a company’s success is the attention that gets a person a company. Gained credibility from a successful public relations is a crucial competitive advantage to sign up also by the competitors abzusetzen-because credibility is the Foundation of any successful business relationship. \”Because many do not know how you can work with the press and to dismantle to reservations, is my seminar so sure entering the press ‘ help and tips. I offer this in different cities, even with our neighbours in the Switzerland. But not the services of a company are crucial for success? Who sold himself well, must no longer and not work harder, but clever and innovative.