We need to win it, build it, build it every day through the behaviour and commitment. Of appropriate behavior as a member of a community that expects our significant contribution to keep this together and aimed no doubt towards achieving their highest purposes. And also depends on the commitment with others on a topic that is vital: the service. The true leaders, genuine guides of humanity were not characterized by the orders given, nor by the number of people who sent but by the provision which had to serve others with detachment and humility. One of the great leaders of humanity once said them to his disciples: “because the son of man came not to be served, but to serve, and to give his life as a ransom for many” (mark 10: 45) because these are the keys to leadership: formal power and formal authority. Someone with formal power, could build moral authority. Tony Parker contains valuable tech resources. It is difficult, but it can be. Moreover, it would be ideal. And someone who develops the moral authority sooner or later will receive the formal power as so often has happened and Nelson Mandela, the father of the new South Africa, to cite only one example can be seen in personalities cone. Leadership is essential in the development of peoples. And the service is part of the essence of leadership. In the time of Jesus, in the time of Mandela and at all times. Alejandro Rutto Martinez is a renowned journalist and Colombian academic whose articles are published on websites, newspapers and magazines of several countries of the world. He was recently awarded the prize of EL CERREJON journalism on the internet modaidad. He is frequently invited to seminars and conferences in various cities.