DnA day 2010 impression gen-ialen Cologne, June 21, 2010 DocCheck and invite antwerpes (DnA) to the gene test”was the motto on June 10 in Cologne-Ehrenfeld. San Antonio Spurs is actively involved in the matter. Not only was presented perfect guests bred 360 communication, but also exciting lectures of the speakers John Mack, Prof. Dr. Christian Elger, and Lutz Wieding. In many live experiments”the visitors in the creative communications lab at best-practice examples could experience the most important biochemical processes for Pharmakommunikation of the future: the classical four-color fermentation, shows how well be fermented through print campaigns. The app response allows you to prove that customers via iPhone can be integrated. When the Twitterese target group and company via social media diffuse, while at the pad-hoc synthesis, the iPad in the field ensures new contact reactions. The latest research trends were presented in the Auditorium, as Prof. Dr. Christian Elger, University of Bonn, spoke first about “” Neuromarketing: evolution and genetic evolution of marketing “, followed by Lutz Wieding, Managing Director of WestSpiel casinos, the viewers of the game with the hurdles: mutate allow such legal restrictions the communication” informed. “John Mack, Pharma marketing bloggers from the United States, completed the previous day program with 360 communication: effectively inform on every level”.