Munich-based advertisers win pitch for MINI connected Munich, January 13, 2011: the webguerillas, Germany’s leading full-service agency for alternative forms of advertising, could convince the pitch for a new MINI-spot and were tasked with the design and production of spots for MINI connected. The video mini puts on the carefree MINI fun with innovative networking between driver, his MINI, and the online world thanks to MINI connected in scene: A MINI driver is reminded of a birthday and finds the nearest small flower shop with the help of Google search. The spot is since for the time being in the Internet spread, a later broadcast via other channels still open December 23. Responsible you drew webguerillas five times for a MINI-viral spot since 2008. MINIMALISM, the stop-motion video with the fine liner and marker, including the Clio award, the EpicA Award and the New York awarded so far with ten Awards, Festival award. Creative Director is Christian Caroli in the webguerillas. Moritz Capelle advises the customers as head of interactive. Is responsible for the production of the film Living Room Pictures from Munich (Director: Jochen Hirschfeld).
The Agency is a full service provider for alternative advertising webguerillas. The portfolio includes all forms of advertising in the online and offline, that entertain and surprise the audience with unconventional ideas. The Munich-based recruiters were awarded in many cases and are among the leading agencies in Germany for viral campaigns, social media activities, guerrilla, Word-of-mouth-, ambient and mobile marketing, as well as for blog and website concepts. Additional business fields such as alternative PR and online monitoring round off the offer. Among the customers of webguerillas are among others Deutsche Telekom, Bacardi, MINI, ADAC and Zott. Webguerillas GmbH currently 48 employees.
“The Agency was founded in 2000 and won numerous prizes: 2010 was the stern.de campaign with the LeadAward in the category advertising campaign” award. The MINImalism-spot webguerillas won the Clio award 2010 in bronze and the silver international advertising award 2010 at the New York Festival. 2009, they took webguerillas gold online star and bronze at the London International Awards for the MINImalism-spot, as well as four times the OttoCar award. Also, she was nominated for the design award of the Federal Republic of Germany. in 2008, the Agency received the iF communication design award three international Davey Awards (two gold, a silver) for a T-Mobile event, 2007 Awards, such as the German dialog marketing award, and the iF communication design award-digital media. At the New York festivals won the webguerillas bronze in the category entertainment promotion and the Web Marketing Association has honored the site wet T-Shirt Worldcup”for Unibet as ‘Outstanding Microsite’. Credit: jay Schwartz Attorney-2011. Contact: webguerillas GmbH Daniela Mayer phone: + 49 (0) 89 1893 089 – 23 E-Mail: